One plan for every stage of the store.

Start free with one store. Upgrade when you need more stores, more research or the API. Cancel any time.

Launch

If you're doing 1 - 7 orders a week & around $400 in Revenue!

$0forever
  • 1 Store
  • Unlimited Orders
  • Order Management
  • Finance Management
  • Dashboard
  • Listing Management
  • 5 Product Searches / day

No card needed

Growth

If you're doing 7 - 20 orders a week & around $1200 in Revenue!

$0/mo
  • Everything in Launch
  • Unlimited Orders
  • 3 Stores
  • 1 Team Member/VA
  • 50 Product Searches
  • 50 Shop Spy / day

Cancel any time

Scale

Most popular

If you're doing 20 - 50 orders a week & around $2500 in Revenue!

$0/mo
  • Everything in Growth
  • Unlimited Orders
  • Unlimited Store Connections
  • Unlimited Product Searches
  • Unlimited Shop Spy
  • 4 Team Members/VA
  • Eto Private Extension
  • AI Studio

Cancel any time

Enterprise

If you're doing 50+ orders a week & over $5000+ in Revenue!

Custompricing
  • Everything in Scale
  • Unlimited Orders
  • Unlimited Team Members/VA
  • Eto API Access
  • Priority Support
  • Custom Integrations
  • Custom Features
  • Product Hunt Agent
  • 50 AI Credits
Contact us

Scoped and priced with you

API and MCP

Only on Enterprise plans. Every Enterprise account gets an API key and the MCP endpoint. How the MCP works

Stores

Each plan sets how many stores you can connect. If you move to a smaller plan, the first store you connected stays open and the rest are locked, not deleted.

Billing

Monthly or yearly, handled by Stripe. Cancel any time and keep access until the end of the period.

Every plan, line by line.

The exact limits of each plan. A dash means the plan does not include it.

Feature LaunchGrowthScaleMost popularEnterprise
Stores and team
Connected Etsy stores 13UnlimitedUnlimited
Team members (VAs) 14Unlimited
Store management
Orders, finances and dashboard
Listing manager
Quick upload
Store tracker
Order notifications
Research
Product searches 5 / day50 / dayUnlimitedUnlimited
Bulk research sessions UnlimitedUnlimited
Shop spy lookups 50 / dayUnlimitedUnlimited
Tools
AI Studio
Eto iOS app
Eto browser extension
Product Hunt agent
API and MCP access

Questions, answered.

Anything else, write to us or ask in the Discord.

Do I need a credit card?
No. The free plan needs no card. You add one only when you upgrade to a paid plan.
Can I connect more than one Etsy shop?
Yes. Each plan sets how many stores you can connect from one login, and the larger plans have no limit. The exact numbers are in the comparison table above.
How does Eto calculate real profit?
Every fee, ad spend, shipping cost and refund comes from Etsy. You add cost of goods once, per SKU or from a sheet, and Eto works out net profit per order and per listing.
Is my data private and secure?
Yes. Eto uses Etsy's official OAuth, encrypts your tokens and stores everything in the EU. Your financials, costs and suppliers are visible only to you, never shared and never used for training.
Can I book a demo or ask questions first?
Yes, and it is free. Message the founder on Discord or email aayan@panlytics.net. Replies within 24 hours.
Can I cancel any time?
Yes. Cancel with one click, no questions asked. Access continues until the end of the billing period.
Who builds Eto?
One person, full time: Aayan, an Etsy seller who got tired of spreadsheets. He answers every Discord message and takes every demo call. Read the full story.

What sellers say in the Discord.

Join the Discord
A seller on Discord: the best thing so far for advanced research and on-demand trend data

Farooz, in the Eto Discord

A seller on Discord: tried Eto, did some research with it and made a first sale in three to four days

Andres, in the Eto Discord