The person building Eto.
An Etsy seller who got tired of juggling tabs, building the one system he wanted to run his own store.
It took four months to get the first sale.
I started selling on Etsy in 2023. After four months of silence the first order came in, and I have been selling ever since. Somewhere along the way it became obvious that running a store is mostly back-office work: orders, finances, listings, suppliers, assistants. That is what eats the day, not the selling.
That is why Eto exists.
Eto handles the back office for the store in one place, so the time goes into products, brand and marketing instead. Orders, finance, listings, suppliers, automations and research, with one login and one subscription that covers all of it.
No more switching tabs, no more switching browsers, no more spreadsheets stitched together at the end of the month.
Built by a seller, answered by a seller.
One person builds Eto full time. Every Discord message gets a reply and every demo call is taken personally. When something breaks, the person who wrote it fixes it.
Starting with Etsy. Going everywhere next.
Etsy is where Eto lives today. Next is every marketplace sellers actually use, so one login runs every shop wherever it lives.
Want to invest?
Eto is built and run by one founder. If you want to invest, DM me on Discord or send a message through the contact page, and I will reply within 24 hours.
Want to get in touch?
Questions, feedback, investment, partnership, or just to say hi. Every message reaches me.
aayan@panlytics.net